• PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG PADA SWISS-BEL HOTEL BORNEO SAMARINDA 

  WULANDARI NIUFLAPU, NOVI OCTAVIA (2024-06-14)

  Novi Octavia Wulandari Niuflapu, Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengunjung pada Swiss-Bel Hotel Borneo Samarinda dibimbing oleh H. M. Tommy Fimi Putra, SE. M.Si selaku pembimbing I. Penelitian ini ...

• Pengaruh Harga, Ragam Produk dan Kualitas Produk Terhadap Loyalitas Konsumen Mimi Chicken di Kota Samarinda 

  Junaidi, Achmad; Zaini, Muhammad (2023-11-07)

  Penelitian bertujuan untuk mengetahui seberapa signifikan pengaruh Harga, Ragam Produk dan Kualitas Produk Terhadap Loyalitas Konsumen Mimi Chicken di Kota Samarinda. Penelitian ini merupakan penelitian kuantitatif. Dimana ...

• Pengaruh Promosi Dan Gaya Hidup Terhadap Pembelian Impulsif Pada Pengguna Shopee (Studi Pada Mahasiswa Administrasi Bisnis Universitas Mulawarman) 

  Riyadi, Selamat; Arie Hetami, Adietya (2023-10-09)

  The rapid changes in information technology in the current era of globalization make it easier for people to carry out their daily activities. One of these activities is buying and selling activities. Currently, people ...

• Peran Receptionist Dalam Meningkatkan Pelayanan Pada Tamu Di Front Office Departement Swiss-Bell Hotel Borneo Samarinda 

  Belianto, Belianto; Wediawati, Tuti (2023-06-20)

  Tujuan penelitian ini adalah mengetahui peranan receptionist dalam meningkatkan pelayan pada tamu di Front Office Departement Swiss-Bell Hotel Borneo Samarinda dan untuk mengetahui kendala apa saja yang dihadapi receptionist ...

• Pengaruh Brand Equity, Brand Preference Serta Kepuasan Konsumen Terhadap Niat Membeli Kembali Air Minum Kemasan Le Minerale Kota Samarinda 

  Nurdiyaningsih, Nurdiyaningsih; Andriana, Ana Noor (2023-05-22)

  Penelitian ini bertujuan untuk mengetahui apakah Brand Equity, Brand Preference Serta kepuasan konsumen memiliki pengaruh dan mempengaruhi niat membeli kembali air minum kemasan le minerale dikota Samarinda. Jenis penelitian ...

• Pengaruh harga, kualitas pelayanan dan persepsi resiko terhadap keputusan pembelian produk fashion pria pada e-commerce shopee (Studi Pada Mahasiswa Administrasi Bisnis Universitas Mulawarman) 

  Aditiya, Aditiya; Muhammad, Zaini (2023-06-22)

  E-commerce is a type of electronic business mechanism that focuses on individual-based business transactions using the internet as a medium for exchanging goods or services. E-commerce brings great business opportunities ...

• Pengaruh Modal, Sikap Kewirausahaan, Dan Pengalaman Berdagang Terhadap Pendapatan Pedagang Di Pasar Segiri Samarinda 

  RIZKI DARMAWAN, DANY; Arie Hetami, Adietya (2023-06-06)

  One of the opportunities to create jobs is in the informal sector in the trade sector. The trading sector is often found in crowded areas such as markets, this is where traders carry out buying and selling transactions and ...

• Pengaruh Ekuitas Merek Terhadap Keputusan PembelianSmartphone Samsung (studi kasus pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman Samarinda) 

  Rhosydah, Rhosydah; Zaini, Muhammad (2023-03-16)

  This research was conducted to analyze the effect of brand equity on purchasing decisions smartphone Samsung undergraduate student of the Faculty of Social and Political Sciences, Mulawarman University. This study used ...

• Pengaruh Produk, Harga, Dan Promosi Terhadap Minat Beli Konsumen Pada Produk Lapis Labu Di Samarinda. 

  Nelawati, Umi; Zaini, Muhammad (2023-03-10)

  This research is about Product, Price, and Promotion on Buying Interest of Lapis Pumpkin consumers in Samarinda. This research was conducted to find out whether there is an effect of Product, Price, and Promotion on Purchase ...

• Pengaruh Lingkungan Kerja, Kepuasan Kerja dan Kemampuan Kerja Terhadap Kinerja Pegawai Pada Kantor PDAM Tirta Kencana Samarinda 

  Wulan Sari, Dyan; Arie Hetami, Adietya (2023-03-08)

  This study aims to determine the effect of the work environment, job satisfaction and workability on employee performance. This research is a quantitative study using data collected by observation, interviews and questionnaires. ...

• Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Daily Life Store Samarinda 

  Saddang, Saddang (2022-06-29)

  The purpose of this study was to determine the effect of Brand Image and Product Quality on Purchase Decisions for Daily Life Samarinda Products. There are three independent variables in this study, namely Brand Image ...

• Pengaruh komunikasi dan kecerdasan emosional terhadap kinerja karyawan pada PT. Prima Mitrajaya Mandiri di Kutai Kartanegara, di bawah bimbingan 

  Nurjanah, Nurjanah (2021-06-17)

  Communication has an important impact or between work groups in corporate communications. Good communication can make employees work better. Meanwhile, high emotional intelligence is able to evaluate, convey and control ...

• Pengaruh Influencer Marketing, Green Marketing, Dan Brand Image Terhadap Minat Beli Konsumen Produk Avoskin 

  Tamrin, Tamrin; Zaini, Muhammad (2023-02-08)

  The presence of social media makes it easy as a marketing strategy to promote products in the market. Influencer marketing strategies are considered capable of influencing opinion to consumer buying interest on social ...

• Pengaruh Kualitas Sistem Dan Kualitas Informasi Terhadap Kepuasan Pengguna Aplikasi Pesan Instan Whatsapp Pada Mahasiswa Administrasi Bisnis Universitas Mulawarman 

  Nabela, Farah (2022-06-28)

  Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Sistem dan Kualitas Informasi Terhadap Kepuasan Pengguna Aplikasi Pesan Instan WhatsApp Pada Mahasiswa Administrasi Bisnis Universitas Mulawarman Angkatan 2020 – ...

• Pengaruh Lokasi Dan Promosi Terhadap Minat Beli Konsumen Pada Ukm Amplang Ud Taufik Jaya Makmur Di Samarinda 

  Oktaviani, Istiqamah (2021-06-18)

  "The Influence of Location and Promotion on Consumer Purchase Interest at UKM Amplang UD Taufik Jaya Makmur in Samarinda". Under the guidance of Mr. M. Tommy Fimi Putra SE., M.Si as the supervisor. This study aims to ...

• Pengaruh Lokasi Dan Fasilitas Serta Tarif Terhadap Keputusan Konsumen Dalam Menggunakan Jasa Penyewaan Lapangan Futsal 

  Intan Fatmasari, Shely (2022-06-29)

  This study aims to: 1) analyze the influence of location on consumer decision in using futsal field rental service at FreeKick Futsal, 2) analyze the influence of facilities on consumer decision in using futsal field rental ...

• Pengaruh Kepuasan Kerja Dan Lingkungan Kerja Nonfisik Terhadap Kinerja Karyawan Pada Pt Ramayana Lestari Sentosa Samarinda Square 

  Hidayah, Nur (2022-06-30)

  Job Satisfaction and Non-physical Work Environment are important for companies that want to improve the performance of employees and companies. PT Ramayana Lestari Sentosa Tbk Samarinda is a department store of PT Ramayana ...

• Analisis Penerapan Just In Time (JIT) Untuk Efisiensi Biaya Persediaan Bahan Baku (Studi Pada Home Industry Tahu Bapak Waras di Kecamatan Loa Janan Ulu Kabupaten Kutai Kartanegara Tahun 2021-2022) 

  Rahmawaty, Baita (2022-06-29)

  Business Administration Study Program, Faculty of Social and Political Studies, Mulawarman University. Analysis of the Application of Just In Time For Cost Efficiency of Raw Material Inventory (Studieson the Mr. Waras Tofu ...

• Pengaruh Kualitas Pelayanan, Harga Dan Kepercayaan Konsumen Terhadap Penggunaan Jasa Service Hp Gengstore 

  Rahim, Abdul (2022-06-29)

  This study has entitled the effect of service quality, price, and consumer trust on the decision to use Gengstore Hp Service. This service center was established in 2015. The impact of increasing business competition in ...

• Pengaruh Kepemimpinan Dan Budaya Organisai Terhadap Kinerja Karyawan Pada Destinasi Rumah Ulin Arya Di Kota Samarinda. 

  Abdul Azis, Taufik (2022-06-27)

  The Effect of Leadership and Organizational Culture on the Employee Performance of Rumah Ulin Arya Destination in Samarinda City. Supervisor by Fareis Althalets, S. Par, MM as supervisor I and Tuti Wediawati Noor, S.Sos., ...

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