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Now showing items 11-20 of 59

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ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES, AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE 

Indriastuti, Herning (GIAP Journals, 2019-04-19)
Purpose of Study: This paper aims to assess three selected marketing parameters that can influence marketing performance. Methodology: An empirical study analysis was conducted to see the effect of Entrepreneurial ...
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Peer Review-The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer 

Indriastuti, Herning (iJournals, 2020)
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Reviewer-Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia 

Indriastuti, Herning (Techmind Research, 2020)
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Peer Review-Manajemen Strategi 4.0 

Indriastuti, Herning (JP Publishing, 2019)
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Reviewer-Introducing Iconic Value Co-Creation to Indonesian Small Businesses 

Indriastuti, Herning (Atlantis Press, 2017)
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EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICE 

Indriastuti, Herning (College of Economic AAS, 2021)
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Peer Review- Entrepreneurial Innovativeness, Relational Capabilities and Value Co-Creation to Enhance Marketing Performance 

Indriastuti, Herning (GIAP Journals, 2019)
An empirical study analysis was conducted to see the effect of Entrepreneurial Innovativeness Oriented, Relational Capabilities and Value co-creation to enhance the marketing performance of SME (Small and Medium Enterprise) ...
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Reviwer-The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer 

Indriastuti, Herning (iJournals, 2020)
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Reviewer-Pengaruh motivasi konsumen, persepsi dan sikap konsumen terhadap keputusan pembelian mobil 

Indriastuti, Herning (Universitas Mulawarman, 2017)
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Turnitin -The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda 

Indriastuti, Herning (2021)
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Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
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Indriastuti, Herning (59)
Anwar, Hairul (1)Asnawati (1)Ratnasari, Annisa Dwi (1)Robiansyah, Robiansyah (1)SubjectInnovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry (4)Entrepreneurial Innovativeness, Relational Capabilities, Value Co-creation, Marketing Performance (3)Country image; perceived quality; brand familiarity; purchase intention (2)Marketing innovativeness, iconic value co-creation, market responsiveness capability, marketing performance. (2)sharia product attribute, insaniyyah promotion, non-Muslims’ decision (2)brand satisfaction, luxury brand attachment, brand loyalty, consumer advocacy (1)Citra merek (1)Country image; perceived quality; brand familiarity;purchase intention (1)Customer Relationship Management (CRM); customer’s value; customer’s loyalty (1)Electronic Word of Mouth, Sales Promotion, Brand Switching, Brand Image. (1)... View MoreDate Issued2020 (17)2017 (10)2021 (9)2019 (7)2018 (6)2022 (6)2023 (2)2016 (1)2024 (1)Has File(s)Yes (59)

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback