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Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Indonesia 

Indriastuti, Herning (Techmind Research, 2020-10-01)
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Information Accessibility and Market Responsiveness: The Mediating Relational Capability to Enhance Business Performance 

Indriastuti, Herning (De Gruyter Open Ltd, 2022-04-01)
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Achieving Marketing Performance Through Acculturative Product Advantages : The Case of Sarong Samarinda 

Indriastuti, Herning (UNIVERSITI OF MALAYA, 2020-07-01)
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Entrepreneurial Innovativeness, Relational Capabilities and Value Co-Creation to Enhance Marketing Performance 

Indriastuti, Herning (2019-07-01)
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The Effect of E-Service Quality and E-Trust on Customer Loyalty and Mediating Customer Satisfaction of Internet Banking Users 

Indriastuti, Herning (UNIVERSITAS MERDEKA MALANG, 2022-06-30)
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Korespondensi-The country of origin or the brand image, which one comes first? The study of consumer purchase intention in East Malaysia 

Indriastuti, Herning (MacJafe, 2022-12-01)
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Turnitin-THE RISE OF VIRAL MARKETING AND BRAND AWARENESS INFLUENCE PURCHASE DECISIONS OF SOMETHINC PRODUCTS 

Indriastuti, Herning (College AAS Surakarta, 2023-03-01)
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Turnitin-The Influence of Perceived Risk and Consumer Knowledge on Behavior Intention with Consumer Trust As an Intervening Variable in Life Insurance Products in Balikpapan and Makassar 

Indriastuti, Herning (Publikasi Indonesia, 2023-03-01)
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The Influence of Brand Experience on Brand Trust Through Brand Authenticityin Consumers of MCI Health Accessories Products 

Indriastuti, Herning (American Journal of Humanities and Social Sciences Research, 2024-07-01)
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Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
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Indriastuti, Herning (59)
Anwar, Hairul (1)Asnawati (1)Ratnasari, Annisa Dwi (1)Robiansyah, Robiansyah (1)SubjectInnovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry (4)Entrepreneurial Innovativeness, Relational Capabilities, Value Co-creation, Marketing Performance (3)Country image; perceived quality; brand familiarity; purchase intention (2)Marketing innovativeness, iconic value co-creation, market responsiveness capability, marketing performance. (2)sharia product attribute, insaniyyah promotion, non-Muslims’ decision (2)brand satisfaction, luxury brand attachment, brand loyalty, consumer advocacy (1)Citra merek (1)Country image; perceived quality; brand familiarity;purchase intention (1)Customer Relationship Management (CRM); customer’s value; customer’s loyalty (1)Electronic Word of Mouth, Sales Promotion, Brand Switching, Brand Image. (1)... View MoreDate Issued2020 (17)2017 (10)2021 (9)2019 (7)2018 (6)2022 (6)2023 (2)2016 (1)2024 (1)Has File(s)Yes (59)

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback