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Peer Review-Ulap Doyo Produk Regiosentris Kalimantan Timur 

Indriastuti, Herning (JP Publishing, 2021)
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Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda 

Indriastuti, Herning (University of Malaya, 2020-06-30)
Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it ...
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Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia 

Indriastuti, Herning (Techmind Research, 2020-12)
The purpose of the study aims to analyze the influence of country image, perceived quality, and brand familiarity on the purchase intention of the Samsung smartphone in Indonesia. The sampling method used was a purposive ...
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Reviwer-The effect of product innovation, value co-creation, and market sensing on Indonesian Batik firms’ performance 

Indriastuti, Herning (CRC Press Taylor and Francis, 2017)
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Reviewer-Consumer acceptance mobile banking di bank swasta Indonesia 

Indriastuti, Herning (Universitas Mulawarman, 2020)
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Peer-Review-Keunggulan Produk Iconic Isolating Sarung Samarinda 

Indriastuti, Herning (Universitas Merdeka Malang, 2017)
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Turnitin - Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda 

Indriastuti, Herning (University of Malaya, 2020-07-26)
This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it focusses on the ...
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Turnitin-Effect of product innovation,Value Co-creation,market sensing on Firm Performance Batik Indonesia 

Indriastuti, Herning (CRC Press Taylor and Francis, 2017)
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Effect of Sharia Product Attributes and Insaniyyah Promotion that is Conducted By Sharia Bank Toward Non-Muslims’ Decision to Become a Customer 

Indriastuti, Herning (KnE Social Science, 2018-11-11)
A quantitative result tries to find out the effect of sharia product attributes that are offered and insaniyyah promotion that is conducted by Sharia Bank toward non-Muslims’ decision to become a customer in Bank Kaltim ...
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RECIPROCAL CO-CREATION FOR ENHANCING BUSINESS PERFORMANCE IN PANDEMIC COVID-19: PERSPECTIVE OF S-D-L THEORY 

Indriastuti, Herning; Robiansyah, Robiansyah; Anwar, Hairul (Technology Reports of Kansai University, 2021-06)
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Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
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Indriastuti, Herning (59)
Anwar, Hairul (1)Asnawati (1)Ratnasari, Annisa Dwi (1)Robiansyah, Robiansyah (1)SubjectInnovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry (4)Entrepreneurial Innovativeness, Relational Capabilities, Value Co-creation, Marketing Performance (3)Country image; perceived quality; brand familiarity; purchase intention (2)Marketing innovativeness, iconic value co-creation, market responsiveness capability, marketing performance. (2)sharia product attribute, insaniyyah promotion, non-Muslims’ decision (2)brand satisfaction, luxury brand attachment, brand loyalty, consumer advocacy (1)Citra merek (1)Country image; perceived quality; brand familiarity;purchase intention (1)Customer Relationship Management (CRM); customer’s value; customer’s loyalty (1)Electronic Word of Mouth, Sales Promotion, Brand Switching, Brand Image. (1)... View MoreDate Issued2020 (17)2017 (10)2021 (9)2019 (7)2018 (6)2022 (6)2023 (2)2016 (1)2024 (1)Has File(s)Yes (59)

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback