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Turnitin - Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
(Techmind Research, 2020-12-20)
The purpose of the study aims to analyze the influence of country image, perceived quality, and brand familiarity on the purchase intention of the Samsung smartphone in Indonesia. The sampling method used was a purposive ...
Introducing Iconic Value Co-Creation to Indonesian Small Businesses
(Atlantis Press, 2018)
This research examines whether marketing
innovativeness (MI) and market responsiveness capability
(MRC) to enhance marketing performance (MP) and tries solve
the problems of research gap between marketing innovativeness
and ...
Keunggulan Produk Iconic Isolating Sarung Samarinda
(Universitas Merdeka Malang, 2017)
This research examines whether marketing innovativeness (MI) enhance marketing performance (MP) and tries to solve the problems of research gap between marketing innovativeness and marketing performance. The sample are ...
Turnitin - Introducing Iconic Value Co-Creation to Indonesian Small Businesses
(Atlantis Press, 2018)
This research examines whether marketing
innovativeness (MI) and market responsiveness capability
(MRC) to enhance marketing performance (MP) and tries solve
the problems of research gap between marketing innovativeness
and ...
Turnitin - The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer
(iJournals, 2020-07-20)
In order to realizing a high sales climate, the company should not depend on established marketing strategies. One of the factors that influence the number of brand sales is information from by consumers to consumers which ...
Peer Review- Introducing Iconic Value Co-Creation to Indonesian Small Businesses
(Atlantis Press, 2017)
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
(Techmind Research, 2020-12-01)
Review-The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda
(Scholars Middle East Publishers, 2021-04-02)
The purpose of this study was to determine the effect of electronic word of mouth and sales promotion on brand switching with brand image as an intervening variable at the ERHA Beauty Clinic in Samarinda City. The study ...