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Now showing items 141-150 of 487
THE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFE
(STIE AAS, 2021-09-30)
This study intends to analyze and explain the effect of brand preference and brand conviction on consumer loyalty in Excelso Café Samarinda. The samples are consumers of Excelso Cafe. The sampling technique used a probability ...
PENGARUH PENGALAMAN KOGNITIF DAN PENGALAMAN AFEKTIF TERHADAP NILAI YANG DIRASAKAN DAN NIAT BELI PADA APLIKASI DULUX VISUALIZER
(IKOPIN, 2021-11-30)
Penelitian ini bertujuan untuk mengetahui pengaruh Cognitive Experience dan Affective Experience terhadap Perceived Value dan Purchase Intention pada aplikasi Dulux Visualizer. Terkadang penggunaan teknologi AR tidak sesuai ...
The Influence of Entrepreneurial Innovativeness Orientation and Service Driven Market Orientation (SERVMO) on Organizational Performance Hospitality Industry in Balikpapan, Indonesia
(IJBMI, 2021-11-30)
The Growth of hospitality Industries has challenges to manage with appropriate management, This study aims to analyze the influence of Entrepreneurial Innovativeness Orientation, Service Driven Market Orientation (SERVMO) ...
The Effect Of Perceived Of Usefulness, Perceived Ease of Use, And Mindfulness on Attitude and Intention to Use Mobile Banking Maybank Bank
(IJBMI, 2021-11-30)
The purpose of this paper is to integrate perceived usefulness, perceived ease of use, mindfulness, attitude, and intention to use mobile banking Maybank’s user in Samarinda. The data were collected through an online survey ...
PENGARUH E-KUALITAS LAYANAN, E-KEPERCAYAAN DAN EHARGA TERHADAP E-KEPUASAN DAN E-LOYALITAS KONSUMEN
(Green Publisher, 2021-11-10)
Perkembangan internet dan jejaring sosial di Indonesia saat ini
tidak hanya berfungsi sebagai media informasi dan media
komunikasi saja, namun juga sebagai tempat transaksi jual beli
suatu produk maupun jasa. Tujuan ...
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON PURCHASE INTERESTAND USE BEHAVIOR THROUGH BUKALAPAK APPLICATION IN SAMARINDA
(STIE AAS, 2021-11-30)
This study aims to determine and analyze the direct and indirect effect of Mobile Service Quality (Information Quality, System Quality, and Digital Payment Quality) on Consumer Satisfaction and Repurchase Intention of Gojek ...
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON PURCHASE INTERESTAND USE BEHAVIOR THROUGH BUKALAPAK APPLICATION IN SAMARINDA
(STIE AAS, 2021-09-30)
This study aims to analyze and explain the effect of perceived usefulness, perceived ease of use, and perceived risk on purchase interest and use behavior through the Bukalapak application in Samarinda. The data collection ...
INFLUENCE OF INFORMATION QUALITY AND SYSTEM QUALITY AND QUALITY OF DIGITAL PAYMENTS ON CONSUMER SATISFACTION AND REPURCHASING INTENTION ON GOJEK USERS IN THE CITY OF SAMARINDA
(STIE AAS, 2021-12-30)
This study aims to determine and analyze the direct and indirect effect of Mobile Service Quality (Information Quality, System Quality, and Digital Payment Quality) on Consumer Satisfaction and Repurchase Intention of Gojek ...
Pengaruh Kualitas Situs Web Terhadap Kepercayaan dan Loyalitas Pelanggan Toko Online
(Fakultas Ekonomi dan Bisnis Universitas Mulawarman, 2021)
Penelitian ini bertujuan untuk mengetahui: (1) pengaruh kualitas website terhadap kepercayaan pelanggan toko online. (2) pengaruh website terhadap loyalitas pelanggan toko online, dan (3) pengaruh kepercayaan terhadap ...
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus
(Fakultas Ekonomi dan Bisnis Universitas Mulawarman, 2021)
Tujuan penelitian ini adalah untuk mendeskripsikan penelitian Citra Merek (X1), Kualitas Produk (X2) terhadap keputusan pembelian (Y) Laptop Merek Asus terhadap mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mulawarman. ...