Browsing A - Social and Political Sciences by Subject "Brand Image; customer engagement; social media marketing"
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Social Media Marketing on Instagram Shopee Indonesia and its Effect on Customer Engagement and Brand Image
(I-JIEF: Indonesian Journal of Islamic Economics and Finance, 2021-09-10)The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing ...