Browsing A - Economics and Business by Author "INDRIASTUTI, HERNING"
Now showing items 1-9 of 9
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THE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFE
INDRIASTUTI, HERNING (STIE AAS, 2021-09-30)This study intends to analyze and explain the effect of brand preference and brand conviction on consumer loyalty in Excelso Café Samarinda. The samples are consumers of Excelso Cafe. The sampling technique used a probability ... -
The Effect Of Perceived Of Usefulness, Perceived Ease of Use, And Mindfulness on Attitude and Intention to Use Mobile Banking Maybank Bank
INDRIASTUTI, HERNING (IJBMI, 2021-11-30)The purpose of this paper is to integrate perceived usefulness, perceived ease of use, mindfulness, attitude, and intention to use mobile banking Maybank’s user in Samarinda. The data were collected through an online survey ... -
The Effect Of Service Quality, Customer Trust And Perceived Value On Customer Loyalty With Co-Creation As Intervening Variable On Customers Using Internet Banking And Mobile Banking Bankaltimtara Sharia KCP Bontang
INDRIASTUTI, HERNING (IJBMI, 2021-07-30)This study aims to analyze the effect of service quality, customer trust and perceived value on customer loyalty with co-creation as an intervening variable. The method used is a structural equation model (SEM) with the ... -
The Influence of Entrepreneurial Innovativeness Orientation and Service Driven Market Orientation (SERVMO) on Organizational Performance Hospitality Industry in Balikpapan, Indonesia
INDRIASTUTI, HERNING (IJBMI, 2021-11-30)The Growth of hospitality Industries has challenges to manage with appropriate management, This study aims to analyze the influence of Entrepreneurial Innovativeness Orientation, Service Driven Market Orientation (SERVMO) ... -
INFLUENCE OF INFORMATION QUALITY AND SYSTEM QUALITY AND QUALITY OF DIGITAL PAYMENTS ON CONSUMER SATISFACTION AND REPURCHASING INTENTION ON GOJEK USERS IN THE CITY OF SAMARINDA
INDRIASTUTI, HERNING (STIE AAS, 2021-12-30)This study aims to determine and analyze the direct and indirect effect of Mobile Service Quality (Information Quality, System Quality, and Digital Payment Quality) on Consumer Satisfaction and Repurchase Intention of Gojek ... -
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON PURCHASE INTERESTAND USE BEHAVIOR THROUGH BUKALAPAK APPLICATION IN SAMARINDA
INDRIASTUTI, HERNING (STIE AAS, 2021-11-30)This study aims to determine and analyze the direct and indirect effect of Mobile Service Quality (Information Quality, System Quality, and Digital Payment Quality) on Consumer Satisfaction and Repurchase Intention of Gojek ... -
THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PERCEIVED RISK ON PURCHASE INTERESTAND USE BEHAVIOR THROUGH BUKALAPAK APPLICATION IN SAMARINDA
INDRIASTUTI, HERNING (STIE AAS, 2021-09-30)This study aims to analyze and explain the effect of perceived usefulness, perceived ease of use, and perceived risk on purchase interest and use behavior through the Bukalapak application in Samarinda. The data collection ... -
PENGARUH E-KUALITAS LAYANAN, E-KEPERCAYAAN DAN EHARGA TERHADAP E-KEPUASAN DAN E-LOYALITAS KONSUMEN
INDRIASTUTI, HERNING (Green Publisher, 2021-11-10)Perkembangan internet dan jejaring sosial di Indonesia saat ini tidak hanya berfungsi sebagai media informasi dan media komunikasi saja, namun juga sebagai tempat transaksi jual beli suatu produk maupun jasa. Tujuan ... -
PENGARUH PENGALAMAN KOGNITIF DAN PENGALAMAN AFEKTIF TERHADAP NILAI YANG DIRASAKAN DAN NIAT BELI PADA APLIKASI DULUX VISUALIZER
INDRIASTUTI, HERNING (IKOPIN, 2021-11-30)Penelitian ini bertujuan untuk mengetahui pengaruh Cognitive Experience dan Affective Experience terhadap Perceived Value dan Purchase Intention pada aplikasi Dulux Visualizer. Terkadang penggunaan teknologi AR tidak sesuai ...