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Pengaruh Influencer Marketing, Green Marketing, Dan Brand Image Terhadap Minat Beli Konsumen Produk Avoskin 

Tamrin, Tamrin; Zaini, Muhammad (2023-02-08)
The presence of social media makes it easy as a marketing strategy to promote products in the market. Influencer marketing strategies are considered capable of influencing opinion to consumer buying interest on social ...
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Pengaruh Modal, Sikap Kewirausahaan, Dan Pengalaman Berdagang Terhadap Pendapatan Pedagang Di Pasar Segiri Samarinda 

RIZKI DARMAWAN, DANY; Arie Hetami, Adietya (2023-06-06)
One of the opportunities to create jobs is in the informal sector in the trade sector. The trading sector is often found in crowded areas such as markets, this is where traders carry out buying and selling transactions and ...
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Pengaruh Lingkungan Kerja, Kepuasan Kerja dan Kemampuan Kerja Terhadap Kinerja Pegawai Pada Kantor PDAM Tirta Kencana Samarinda 

Wulan Sari, Dyan; Arie Hetami, Adietya (2023-03-08)
This study aims to determine the effect of the work environment, job satisfaction and workability on employee performance. This research is a quantitative study using data collected by observation, interviews and questionnaires. ...
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Pengaruh Ekuitas Merek Terhadap Keputusan PembelianSmartphone Samsung (studi kasus pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman Samarinda) 

Rhosydah, Rhosydah; Zaini, Muhammad (2023-03-16)
This research was conducted to analyze the effect of brand equity on purchasing decisions smartphone Samsung undergraduate student of the Faculty of Social and Political Sciences, Mulawarman University. This study used ...
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Pengaruh Produk, Harga, Dan Promosi Terhadap Minat Beli Konsumen Pada Produk Lapis Labu Di Samarinda. 

Nelawati, Umi; Zaini, Muhammad (2023-03-10)
This research is about Product, Price, and Promotion on Buying Interest of Lapis Pumpkin consumers in Samarinda. This research was conducted to find out whether there is an effect of Product, Price, and Promotion on Purchase ...
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Pengaruh harga, kualitas pelayanan dan persepsi resiko terhadap keputusan pembelian produk fashion pria pada e-commerce shopee (Studi Pada Mahasiswa Administrasi Bisnis Universitas Mulawarman) 

Aditiya, Aditiya; Muhammad, Zaini (2023-06-22)
E-commerce is a type of electronic business mechanism that focuses on individual-based business transactions using the internet as a medium for exchanging goods or services. E-commerce brings great business opportunities ...
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Pengaruh Harga, Ragam Produk dan Kualitas Produk Terhadap Loyalitas Konsumen Mimi Chicken di Kota Samarinda 

Junaidi, Achmad; Zaini, Muhammad (2023-11-07)
Penelitian bertujuan untuk mengetahui seberapa signifikan pengaruh Harga, Ragam Produk dan Kualitas Produk Terhadap Loyalitas Konsumen Mimi Chicken di Kota Samarinda. Penelitian ini merupakan penelitian kuantitatif. Dimana ...
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Pengaruh Brand Equity, Brand Preference Serta Kepuasan Konsumen Terhadap Niat Membeli Kembali Air Minum Kemasan Le Minerale Kota Samarinda 

Nurdiyaningsih, Nurdiyaningsih; Andriana, Ana Noor (2023-05-22)
Penelitian ini bertujuan untuk mengetahui apakah Brand Equity, Brand Preference Serta kepuasan konsumen memiliki pengaruh dan mempengaruhi niat membeli kembali air minum kemasan le minerale dikota Samarinda. Jenis penelitian ...
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Peran Receptionist Dalam Meningkatkan Pelayanan Pada Tamu Di Front Office Departement Swiss-Bell Hotel Borneo Samarinda 

Belianto, Belianto; Wediawati, Tuti (2023-06-20)
Tujuan penelitian ini adalah mengetahui peranan receptionist dalam meningkatkan pelayan pada tamu di Front Office Departement Swiss-Bell Hotel Borneo Samarinda dan untuk mengetahui kendala apa saja yang dihadapi receptionist ...
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Pengaruh Promosi Dan Gaya Hidup Terhadap Pembelian Impulsif Pada Pengguna Shopee (Studi Pada Mahasiswa Administrasi Bisnis Universitas Mulawarman) 

Riyadi, Selamat; Arie Hetami, Adietya (2023-10-09)
The rapid changes in information technology in the current era of globalization make it easier for people to carry out their daily activities. One of these activities is buying and selling activities. Currently, people ...

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
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AuthorZaini, Muhammad (4)Arie Hetami, Adietya (3)Aditiya, Aditiya (1)Andriana, Ana Noor (1)Belianto, Belianto (1)Junaidi, Achmad (1)Muhammad, Zaini (1)Nelawati, Umi (1)Nurdiyaningsih, Nurdiyaningsih (1)Rhosydah, Rhosydah (1)... View MoreSubjectBrand Equity, Brand Preference, kepuasan konsumen, niat membeli kembali. (1)Brand Equity, Purchase Decision (1)Capital, Entrepreneurial Attitude, Trading Experience and Income (1)Harga, Ragam Produk, Kualitas Produk, Loyalitas Konsumen (1)Influencer Marketing, Green Marketing, Brand Image, Minat Bei Konsumen (1)Lingkungan Kerja, Kepuasan Kerja, Kemampuan Kerja, Kinerja Pegawai (1)Marketing, price, service quality , perceived risk and purchasing decisions. (1)Peran, Receptionist, Pelayanan (1)Produk, Harga, Promosi, Minat Beli. (1)promotion, lifestyle, impulsive buying (1)... View MoreDate Issued
2023 (10)
Has File(s)Yes (10)

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback