Analisis SWOT dan Business Model Canvas (BMC) Sebagai Solusi dalam Menentukan Strategi Pengembangan Usaha Kuliner

Abstract

This study aims to provide education to business owners through the assistance of Micro, Small and Medium Enterprises. The problem in this study is that the "Miroso" fried rice business which is a legendary fried rice in the area has not mapped the business and looked for solutions to retain consumers. The research approach used is a qualitative approach with the type of case study research. The subject of this research is the owner of the fried rice business "Miroso" in Samarinda, East Kalimantan. In the midst of the increasing number of culinary business competitors who present a more modern concept compared to those businesses that still package their businesses conservatively. The analytical technique used is SWOT analysis to see the weaknesses and threats faced by optimizing the strengths and opportunities they have and mapping the business using the Business Model Canvas (BMC). This research produces solutions that can be used by business owners to compete with similar competitors by expanding market reach on channel elements, participating in business development training (value proposition), adding workers and opening new branches (key resources).