Analisis SWOT dan Business Model Canvas (BMC) Sebagai Solusi dalam Menentukan Strategi Pengembangan Usaha Kuliner
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Date
2022-02-01Author
Rahayu, Vitria Puri
Astuti, Ratna Fitri
Mustangin, Mustangin
Sandy, Aisyah Trees
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This study aims to provide education to business owners through the assistance of Micro, Small and Medium
Enterprises. The problem in this study is that the "Miroso" fried rice business which is a legendary fried rice in
the area has not mapped the business and looked for solutions to retain consumers. The research approach
used is a qualitative approach with the type of case study research. The subject of this research is the owner of
the fried rice business "Miroso" in Samarinda, East Kalimantan. In the midst of the increasing number of
culinary business competitors who present a more modern concept compared to those businesses that still
package their businesses conservatively. The analytical technique used is SWOT analysis to see the weaknesses
and threats faced by optimizing the strengths and opportunities they have and mapping the business using the
Business Model Canvas (BMC). This research produces solutions that can be used by business owners to
compete with similar competitors by expanding market reach on channel elements, participating in business
development training (value proposition), adding workers and opening new branches (key resources).