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Social Media Marketing on Instagram Shopee Indonesia and its Effect on Customer Engagement and Brand Image 

Sanjaya, Arwin (I-JIEF: Indonesian Journal of Islamic Economics and Finance, 2021-09-10)
The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing ...

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Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
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Samarinda 75119, Kalimantan Timur, Indonesia
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Author
Sanjaya, Arwin (1)
Subject
Brand Image; customer engagement; social media marketing (1)
... View MoreDate Issued2021 (1)Has File(s)Yes (1)

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback