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Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda

Erika Novira Indah, Nur; Fourqoniah, Finnah; Fikry Aransyah, Muhammad (Jurnal Ranah Publik Indonesia Kontemporer, 2021-11-27)

This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda City. The independent variables ...