Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden Kota Samarinda
View/ Open
Date
2021-11-27Author
Erika Novira Indah, Nur
Fourqoniah, Finnah
Fikry Aransyah, Muhammad
Metadata
Show full item recordAbstract
This researcher aims to determine whether promotions on social media and electronic word of mouth
have a significant effect on the decision to visit the Mahakam Lampion Garden in Samarinda City. The
independent variables used in this study are the promotion of social media (X1) and electronic word of
mouth (X2), and the dependent variable in this study is the visit decision (Y). This research is a
descriptive study with a quantitative approach. The sampling technique used was purposive sampling
using the slovin formula and obtained 100 respondents using multiple linear regression analysis
techniques. Promotion variabel in social media and visiting electronic word of mouth have a positive
and significant effect on decisions.