Browsing A - Economics and Business by Author "Indriastuti, Herning"
Now showing items 1-20 of 58
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Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
Indriastuti, Herning (University of Malaya, 2020-06-30)Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it ... -
Achieving Marketing Performance Through Acculturative Product Advantages : The Case of Sarong Samarinda
Indriastuti, Herning (UNIVERSITI OF MALAYA, 2020-07-01) -
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Indonesia
Indriastuti, Herning (Techmind Research, 2020-10-01) -
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
Indriastuti, Herning (Techmind Research, 2020-12-01) -
Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
Indriastuti, Herning (Techmind Research, 2020-12)The purpose of the study aims to analyze the influence of country image, perceived quality, and brand familiarity on the purchase intention of the Samsung smartphone in Indonesia. The sampling method used was a purposive ... -
Consumer acceptance mobile banking di bank swasta Indonesia
Indriastuti, Herning (Universitas Mulawarman, 2020-07)This research main investigates analyze factors such as perceived usefulness, perceived to use, perceived risk , compatibility to attitude and intention to use of mobile banking in Indonesia private banking. This reseach ... -
The Effect of E-Service Quality and E-Trust on Customer Loyalty and Mediating Customer Satisfaction of Internet Banking Users
Indriastuti, Herning (UNIVERSITAS MERDEKA MALANG, 2022-06-30) -
The Effect of E-Service Quality and E-Trust on Customer Loyalty and Mediating Customer Satisfaction of Internet Banking Users
Indriastuti, Herning (UNIVERSITAS MERDEKA MALANG, 2022-06-30) -
Effect of Sharia Product Attributes and Insaniyyah Promotion that is Conducted By Sharia Bank Toward Non-Muslims’ Decision to Become a Customer
Indriastuti, Herning (KnE Social Science, 2018-11-11)A quantitative result tries to find out the effect of sharia product attributes that are offered and insaniyyah promotion that is conducted by Sharia Bank toward non-Muslims’ decision to become a customer in Bank Kaltim ... -
Enhancing consumer loyalty through brand preference and brand conviction
Indriastuti, Herning (UNIVERSITAS MULAWARMAN, 2022-06-30) -
Entrepreneurial Innovativeness, Relational Capabilities and Value Co-Creation to Enhance Marketing Performance
Indriastuti, Herning (2019-07-01) -
ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES, AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE
Indriastuti, Herning (GIAP Journals, 2019-04-19)Purpose of Study: This paper aims to assess three selected marketing parameters that can influence marketing performance. Methodology: An empirical study analysis was conducted to see the effect of Entrepreneurial ... -
EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICE
Indriastuti, Herning (College of Economic AAS, 2021) -
EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICE
Indriastuti, Herning (College of Economic AAS, 2021-03-30)The purpose of this research is to understand the influence of Customer Relationship Management (CRM) and customer’s value on costumer’s loyalty of Go-Jek online service users in Samarinda. The sample is concluded by ... -
INFORMATION ACCESSIBILITY AND MARKET RESPONSIVENESS: THE MEDIATING RELATIONAL CAPABILITY TO ENHANCE BUSINESS PERFORMANCE
Indriastuti, Herning (SCIENDO : Studies in Business and Economics, 2022-06-30) -
Information Accessibility and Market Responsiveness: The Mediating Relational Capability to Enhance Business Performance
Indriastuti, Herning (De Gruyter Open Ltd, 2022-04-01) -
Introducing Iconic Value Co-Creation to Indonesian Small Businesses
Indriastuti, Herning (Atlantis Press, 2018)This research examines whether marketing innovativeness (MI) and market responsiveness capability (MRC) to enhance marketing performance (MP) and tries solve the problems of research gap between marketing innovativeness and ... -
Keunggulan Produk Iconic Isolating Sarung Samarinda
Indriastuti, Herning (Universitas Merdeka Malang, 2017)This research examines whether marketing innovativeness (MI) enhance marketing performance (MP) and tries to solve the problems of research gap between marketing innovativeness and marketing performance. The sample are ... -
Korespondensi-The country of origin or the brand image, which one comes first? The study of consumer purchase intention in East Malaysia
Indriastuti, Herning (MacJafe, 2022-12-01) -
Peer Review - Membangun Motivasi Hedonic Shopping dan Store Atmosphere terhadap Impulse Buying pada Konsumen Matahari Departement Store Mall Plaza Mulia Samarinda
Indriastuti, Herning (Universitas Mulawarman, 2017-05-08)This research aims to analyze the influences hedonic shopping, store atmosphere againt impulse buying on consumen Matahari Departemen Store Mall Plaza Mulia Samarinda. The number of samples taken were 120 respondents. ...