Browsing A - Economics and Business by Author "Indriastuti, Herning"
Now showing items 21-40 of 58
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Peer Review- Entrepreneurial Innovativeness, Relational Capabilities and Value Co-Creation to Enhance Marketing Performance
Indriastuti, Herning (GIAP Journals, 2019)An empirical study analysis was conducted to see the effect of Entrepreneurial Innovativeness Oriented, Relational Capabilities and Value co-creation to enhance the marketing performance of SME (Small and Medium Enterprise) ... -
Peer Review- Introducing Iconic Value Co-Creation to Indonesian Small Businesses
Indriastuti, Herning (Atlantis Press, 2017) -
Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
Indriastuti, Herning (University of Malaya, 2020-06-30)The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative ... -
Peer Review-Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
Indriastuti, Herning (Techmind Research, 2020) -
Peer Review-Effect of Sharia Product Attributes and Insaniyyah Promotion that is Conducted By Sharia Bank Toward Non-Muslims’ Decision to Become a Customer
Indriastuti, Herning (KnE Social Science, 2018) -
Peer Review-Keunggulan ProdukIconic Isolating Sarung Samarinda
Indriastuti, Herning (Universitas Merdeka Malang, 2017) -
Peer Review-Manajemen Strategi 4.0
Indriastuti, Herning (JP Publishing, 2019) -
Peer Review-Produk Modifikatif Pada UKM Pakaian Jadi di Jawa Tengah
Indriastuti, Herning (JP Publishing, 2016) -
Peer Review-The Effect of Brand Satisfaction, Luxury Brand Attachment and Brand Loyalty on Consumer Advocacy Hijup Store Samarinda Customer
Indriastuti, Herning (iJournals, 2020) -
Peer Review-Ulap Doyo Produk Regiosentris Kalimantan Timur
Indriastuti, Herning (JP Publishing, 2021) -
Peer-Review-Consumer Acceptance Mobile Banking di Bank Swasta Indonesia
Indriastuti, Herning (Universitas Mulawarman, 2020) -
Peer-Review-Keunggulan Produk Iconic Isolating Sarung Samarinda
Indriastuti, Herning (Universitas Merdeka Malang, 2017) -
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus
Asnawati; Indriastuti, Herning; Ratnasari, Annisa Dwi (Fakultas Ekonomi dan Bisnis Universitas Mulawarman, 2021)Tujuan penelitian ini adalah untuk mendeskripsikan penelitian Citra Merek (X1), Kualitas Produk (X2) terhadap keputusan pembelian (Y) Laptop Merek Asus terhadap mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mulawarman. ... -
RECIPROCAL CO-CREATION FOR ENHANCING BUSINESS PERFORMANCE IN PANDEMIC COVID-19: PERSPECTIVE OF S-D-L THEORY
Indriastuti, Herning; Robiansyah, Robiansyah; Anwar, Hairul (Technology Reports of Kansai University, 2021-06) -
Review-The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda
Indriastuti, Herning (Scholars Middle East Publishers, 2021-04-02)The purpose of this study was to determine the effect of electronic word of mouth and sales promotion on brand switching with brand image as an intervening variable at the ERHA Beauty Clinic in Samarinda City. The study ... -
Reviewer-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
Indriastuti, Herning (University of Malaya, 2020-06) -
Reviewer-Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia
Indriastuti, Herning (Techmind Research, 2020) -
Reviewer-Consumer acceptance mobile banking di bank swasta Indonesia
Indriastuti, Herning (Universitas Mulawarman, 2020) -
Reviewer-Effect of Sharia Product Attributes and Insaniyyah Promotion that is Conducted By Sharia Bank Toward Non-Muslims’Decision to Become a Customer
Indriastuti, Herning (KnE Social Science, 2018) -
Reviewer-ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES, AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE
Indriastuti, Herning (GIAP Journals, 2019)