| dc.contributor.author | Maria, Siti | |
| dc.date.accessioned | 2021-05-28T04:23:18Z | |
| dc.date.available | 2021-05-28T04:23:18Z | |
| dc.date.issued | 2020-01 | |
| dc.identifier.issn | 2518-668X | |
| dc.identifier.uri | http://repository.unmul.ac.id/handle/123456789/6239 | |
| dc.description.abstract | Thepurposeofthestudylookedattheinfluence:(1)Perceptionsofservicequalityand corporateimagedirectlyoncustomersatisfaction;(2)Perceptionsofservicequality,corporateimage,andsatisfactiondirectlyoncustomerloyalty;(3)Perceptionsservice qualityandcorporateimageindirectlyonloyaltythroughcustomersatisfactionatTravel Prima.Thetypeofresearchdatausedcomesfromtheprimary(interviewquestionnaire totherespondent)andsecondary(scientificbooks,articles,orinternet).Thedata isprocessedquantitativelybypathstatisticalanalysismethodusingSPSSversion 23.0.Theconclusionoftheanalysisresultscanbedrawnis:(1)Perceptionsofservice qualityandcorporateimagedirectlyhaveasignificantpositiveeffectagainstcustomer satisfaction;(2)Perceptionsofservicequality,corporateimage,andsatisfactiondirectly haveasignificantpositiveeffectagainstcustomerloyalty;(3)Perceptionsofservice qualityandcorporateimageindirectlyhaveasignificantpositiveeffectagainstloyalty throughcustomersatisfactionatTravelPrima(SamarindaCity). | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | The 6th International Conference on Entrepreneurship (ICOEN) | en_US |
| dc.relation.ispartofseries | Submission ID;1595761013 | |
| dc.subject | perceptionsofservicequality;corporateimage;satisfaction;customer loyality | en_US |
| dc.title | Turnitin Report - Perceptions of Service Quality and Corporate Image Against Satisfaction and Customer Loyalty | en_US |
| dc.title.alternative | Turnitin Report - Perceptions of Service Quality and Corporate Image Against Satisfaction and Customer Loyalty | en_US |
| dc.type | Other | en_US |
