Turnitin Report - Perceptions of Service Quality and Corporate Image Against Satisfaction and Customer Loyalty

Abstract

Thepurposeofthestudylookedattheinfluence:(1)Perceptionsofservicequalityand corporateimagedirectlyoncustomersatisfaction;(2)Perceptionsofservicequality,corporateimage,andsatisfactiondirectlyoncustomerloyalty;(3)Perceptionsservice qualityandcorporateimageindirectlyonloyaltythroughcustomersatisfactionatTravel Prima.Thetypeofresearchdatausedcomesfromtheprimary(interviewquestionnaire totherespondent)andsecondary(scientificbooks,articles,orinternet).Thedata isprocessedquantitativelybypathstatisticalanalysismethodusingSPSSversion 23.0.Theconclusionoftheanalysisresultscanbedrawnis:(1)Perceptionsofservice qualityandcorporateimagedirectlyhaveasignificantpositiveeffectagainstcustomer satisfaction;(2)Perceptionsofservicequality,corporateimage,andsatisfactiondirectly haveasignificantpositiveeffectagainstcustomerloyalty;(3)Perceptionsofservice qualityandcorporateimageindirectlyhaveasignificantpositiveeffectagainstloyalty throughcustomersatisfactionatTravelPrima(SamarindaCity).