Browsing Peer Review by Subject "bisecting k-means; customer segmentation; RFM; best cluster; silhouette coefficient"
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Peer Review: Jurnal Nasional Terakreditasi_Widians_Segmentasi pelanggan menggunakan algoritme bisecting k-means berdasarkan model recency, frequency, dan monetary (RFM)
(Department of Computer Engineering Universitas Diponegoro, 2020-04-30)Information on customer loyalty characteristics in a company is needed to improve service to customers. A customer segmentation model based on transaction data can provide this information. This study used parameters from ...