MODELS THE COMPETITIVE UNIVERSITY GOVERNANCE : A CASE STUDY AT ISLAMIC MUHAMMADIYAH UNIVERSITY OF EAST BORNEO

Abstract

Good university governance is expected to increase the public image which leads to promote credibility and public participation in the role of university. Continuous improvement enables university to always increase its quality to become highly competitive. This study aims to developing strategic models the competitive university governance at Muhammadiyah Islamic University of East Borneo. The quaitative approach with Case study type were used in this research. The data were collected through depthinterview, participation observation, and document study. The findings concerning the strategic model of the competitive university governance characteristic were interrelated, as follows: 1). Internal Quality Factors: the Personal Character Building by developing caring spirituality, awereness and total action in which all came from the conscience (honesty, responsibility, visionary, discipline, cooperation, just and caring. 2) External Quality Factors : the Quality Culture and IT-based organization by developing vision, mission and organizational character, excellent leadership, stake holder, Good University Governance management, the national standard university, Quality assurance and creativity innovation. 3) Outcome : Achieving the University Index, achieving the university roles, the graduates competence and consumer satisfaction, hence achieving the competitive university.