Browsing J - Economics and Business by Author "Noorlitaria, Achmad"
Now showing items 1-15 of 15
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DO INDONESIANS DARE TO TRAVEL DURING THIS PANDEMIC?
Rahmawati; Noorlitaria, Achmad; Doddy, Adhimursandi (GeoJournal of Tourism and Geosites, 2021-11-01)The Covid-19 pandemic that has hit the world has devastated the tourism sector. In Indonesia, the government continues to focus on bringing in tourists from various foreign countries. This study tries to explain whether ... -
THE EFFECT OF BRAND IDENTIFICATION AND BRAND IMAGE ON BRAND LOVE AND BRAND LOYALTY ON IPHONE SMARTPHONE PRODUCT USERS IN SAMARINDA
Aulia Fitriani; Noorlitaria, Achmad (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of Brand Identification and Brand Image on Brand Love and Brand Loyalty on Iphone Smartphone Product Users in Samarinda. The population in this study used the ... -
Effect of Transformational and Transactional Leadership Styles on Employee Performance and Its Impact on Quality of Work Life in Oil Processing Companies in Balikpapan
Noorlitaria, Achmad; Fitriansyah (PRIMANOMICS : JURNAL EKONOMI DAN BISNIS, 2021-07-25)This study aims to find out: 1) The Effect of Transformational Leadership Style on Employee Performance of oil processing companies in Balikpapan; 2) Effect of Transactional Leadership Style on Employee Performance of oil ... -
INFLUENCE ANALYSIS OF REWARDS & MOTIVATION, COMMUNICATION, DEVELOPMENT, SUPPORT SYSTEM, EMPLOYEE SELECTION, EMPLOYEE RECRUITMENT, AND HEALTHY WORK ENVIRONMENT ON INTERNAL MARKETING (CASE STUDY AT PORT DIVISION BONTANG COAL TERMINAL PT INDOMINCO MANDIRI)
Syahidul; Noorlitaria, Achmad; Syarifah Hudayah (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-03-01)Internal Marketing is the important aspect in the organization to measure business performance. The job of internal marketing is to recruit, train and motivate employees who can serve customers well. Without being actively ... -
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE AND CORPORATE REPUTATION AND IMPLICATIONS FOR PURCHASE INTENTION (Studies in Samarinda AQUA customers)
Andi Irma, Dinata; Noorlitaria, Achmad; Saida Zainurossalamia ZA (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2020-12-01)The purpose of this study was to determine the effect of CSR on corporate image, corporate reputation, and purchase intention. The unit of analysis in this study is the customer AQUA of product in Samarinda. The sample in ... -
INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST
Ali Ahmad, Yasin; Noorlitaria, Achmad (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of word of mouth and product quality on purchasing decisions and repurchase intentions; The population in this study are consumers who have visited more than 1 time ... -
PENGARUH BUDAYA ORGANISASI DAN GAYA KEPEMIMPINAN SERTA KOMITMEN ORGANISASIONAL TERHADAP KEPUASAN KERJA DAN KINERJA PEGAWAI PADA PT. PLN (PERSERO) SEKTOR MAHAKAM
Irfan Yusuf; Rusdiah Iskandar; Noorlitaria, Achmad (Jurnal Ekonomika (Manajemen, Akuntansi dan Perbankan Syari’ah), 2021-01-01)This study aims to test and analyze the significance effect of organizational culture and leadership styles with organizational commitment towards employees’ satisfaction and performance at PT PLN (Persero) Sektor Mahakam. ... -
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA BANK KONVENSIONAL
Unggul Raga Tua, Sinaga; Noorlitaria, Achmad; Yohanes Kuleh (Syntax Literate: Jurnal Ilmiah Indonesia, 2021-05-21)The purpose of this study was to analyze the effect of customer relationship management on satisfaction, to analyze the effect of service quality on satisfaction, to analyze the effect of satisfaction on customer loyalty, ... -
Pengaruh efektifitas iklan televisi
Luis Nanda, Sukmana; Noorlitaria, Achmad; Saida Zainurossalamia ZA (JURNAL MANAJEMEN, 2017-01-01)The Advertising Effectiveness from this Research consists of the advertising creativity, message quality, and frequency of delivery. This Research aims to determine the impact of effectiveness which is involve on it such ... -
Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Konsumen Produk Tupperware di Samarinda
Fatur Rahman; Pamasang S. Siburian; Noorlitaria, Achmad (FORUM EKONOMI, 2017-01-01)Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Berdasarkan ... -
Pengaruh trust costomer dan perceived easeofuse serta buying decision dan repurchase intention
Sumarni; Tetra Hidayati; Noorlitaria, Achmad (JURNAL MANAJEMEN, 2021-01-01)This study aims to examine whether the influence of trust costomer and perceived ease of use on perceived usefulness and repurchase intention. The independent variables in this study are the trust costomer and perceived ... -
PENGENALAN INOVASI KAWASAN TAMAN NASIONAL KUTAI DALAM PENGEMBANGAN EKOWISATA PADA MASA NEW NORMAL
Noorlitaria, Achmad; Evon Seplika, Kadang; Andarias Ratu B (Jurnal Pengabdian Masyarakat Kita, 2021-07-01)Tujuan dari tulisan ini adalah mengangkat wisata Taman Nasional. Peran aktif dalam pengenalan potensi ekowisata ini penting karena pengetahuan alam dan potensi budaya memiliki nilai jual sebagai daya tarik ekowisata. ... -
SERVICE QUALITY, BRAND IMAGE AND PRICE FAIRNESS IMPACT ON THE CUSTOMER STATISFACTION AND LOYALTY TOWARDS GRAB BIKE
Noorlitaria, Achmad; Adinda N. Nisha; Yusniar; Mochamad Ridwan (International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-09-01)This study aims to analyze and explain the Effect of Service Quality, Brand Image, and Price Fairness Impact on Customer Satisfaction and Loyalty; The population used in this study are all customers who have used Grab Bike ... -
Social Experiments on Problems from Tomato Farmers during Covid-19 -Indonesia Case
Syaharuddin Yijo; Asnawati, Asnawati; Surya Darma; Noorlitaria, Achmad; M. Alvianto, Putra Arizandi; Tetra Hidayati; Dio Caisar, Darma (SAR Journal, 2021-07-31)The challenge of Gapoktan tomato still depends on the infrastructure and it is approved by the network built by the government. The focus of the study is to find answers from tomato farmers about water and electricity ... -
Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision
Saida Zainurossalamia ZA; Irsan Tricahyadinata; Robiansyah, Robiansyah; Dio Caisar, Darma; Noorlitaria, Achmad (Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2021-08-01)The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can ...