INFLUENCE ANALYSIS OF REWARDS & MOTIVATION, COMMUNICATION, DEVELOPMENT, SUPPORT SYSTEM, EMPLOYEE SELECTION, EMPLOYEE RECRUITMENT, AND HEALTHY WORK ENVIRONMENT ON INTERNAL MARKETING (CASE STUDY AT PORT DIVISION BONTANG COAL TERMINAL PT INDOMINCO MANDIRI)
View/ Open
Date
2021-03-01Author
Syahidul
Noorlitaria, Achmad
Syarifah Hudayah
Metadata
Show full item recordAbstract
Internal Marketing is the important aspect in the organization to measure business
performance. The job of internal marketing is to recruit, train and motivate employees
who can serve customers well. Without being actively promoted, internal marketing can
have a negative impact on service quality, which can lead to decreased customer
satisfaction and profitability. This study is focused on the services division especially in
port division Bontang Coal Terminal PT IMM. Researchers took research data through a
Google Form questionnaire. For testing the hypotheses researcher used the 84
respondents. There are 7 indicators used to assess internal marketing. To test the level of
validity and reliability used PASW Statistics 18, and to test the results of the hypothesis
used SEM PLS to determine the relationship between variables. The findings of this
study are that the Rewards and Motivation, Communication, Development, Support
System, Employee Selection, Employee Recruitment, and Healthy Work Environment
have positive significant on Internal Marketing