Browsing by Author "Rachel Pilipus, Ritna"

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PENGARUH WOM (WORD OF MOUTH), BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MINUMAN THAI TEA PADA DUM DUM THAI DRINKS SAMARINDA

Rachel Pilipus, Ritna; Fikry Aransyah, Muhammad; Bharata, Wira (JURNAL ILMIAH MANAJEMEN DAN BISNIS, 2021-05-04)

The Influence of Word Of Mouth (WOM), Brand Image, and Product Quality on Purchasing Decisions in Thai Tea Dum Dum Thai Drinks Samarinda..This study aims to determine the effect of independent variables consisting of ...