Browsing by Author "Johan, Johan"
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Causality Validation of Three Marketing Mix Components and Interest in Smartphone Purchase Decisions
Wijayanti, Tri Cicik; Rahmawati, Rahmawati; Sadarrudin, Muh. Alvianto Putra Arizandi; Johan, Johan; Darma, Dio Caisar (Jurnal Sosioteknologi, 2022-07-31)The field of technology has experienced phenomenal growth. Moreover, the evolution of cellphones has become a major draw for customers. The aim of this study is to validate the effect of marketing mix components and interest ...