Customer trust of online shopping using social media

Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/3591

Title:	Customer trust of online shopping using social media
Authors:	Mariana, V E Wibawa, Aji Prasetya Hammad, Jehad Herdianto, R Haviluddin, Haviluddin
Keywords:	trust; online shopping; social media
Issue Date:	14-Sep-2018
Publisher:	IOP Conf. Series: Materials Science and Engineering 403
Abstract:	Recently, people have tendency to purchase goods from online stores. This study aims to determine the level of students trust in social media online stores. In this descriptive qualitative study, data and information gathered by interviewing 50 respondents from various departments in Universitas Negeri Malang. This research revealed that the level of students' trust in online stores on social media is very good, where 20 of them recommend online stores to others. The most purchased goods are clothing, 58% of respondents. This study also showed that 30 respondents used Instagram while 14 others used Facebook.
URI:	http://repository.unmul.ac.id/handle/123456789/3591
ISSN:	1757-8981
Appears in Collections:	P - Computer Sciences and Information Technology

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28. ICEAT2017_Mariana_2018_IOP_Conf._Ser.__Mater._Sci._Eng._403_012075.pdf		679.25 kB	Adobe PDF	View/Open

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