Analysis of Twitter's Function as a Media communication of Public Transportation

Abstract

Social media plays a significant role in public services, one of which is public transport, while social media often promotes active participation and makes cities more adaptive by using social media. Public transport in Jakarta uses social media as a form of public contact in the provision of services. This study looks at the role of Jakarta's transport social media in delivering excellent information, this research looks at social media twitter accounts consisting of Mass Rapid Transit (MRT), Light Rapid Transit (LRT) and Bus Rapid Transit (BRT) accounts. The method used in this research is a quantitative approach to text analysis focused on Nvivo analysis methods. The phases of analysis using Nvivo begin with: (1) collection data, (2) import data, (3) coding data, (4) data classification, and (5) display data. The findings of this study replied that the social media twitter role in public transport in Jakarta has information features such as: disability rights information, route changes, traffic jams and services. The information provided by the MRT, LRT and BRT twitter social media accounts depends on the activeness of the Twitter social media so that the information can be acknowledged by users of public transport. The flow of information generated by the MRT, LRT and BRT social media accounts through; (1) data sources, (2) collection data, (3) responses, and (4) public information provided by each Twitter account.