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FOSTERING THE CITY BRANDING EFFECTIVENESS TO BOOST THE ECONOMIC GROWTH IN INDONESIA
(The 9h International Conference On Bussiness And Management Research, 2014)
The goal of the study is to analyze the effectiveness of both city branding and city image in resulting one of strategy to improve the economic growth in Samarinda reflected in the Gross Domestic Product (GDP). GDP is such ...
FOSTERING THE CITY BRANDING EFFECTIVENESS TO BOOST THE ECONOMIC GROWTH IN INDONESIA
(The 9h International Conference On Bussiness And Management Research, 2014)
The goal of the study is to analyze the effectiveness of both city branding and city image in resulting one of strategy to improve the economic growth in Samarinda reflected in the Gross Domestic Product (GDP). GDP is such ...