Turnitin Report - The Effects of Green Products, Environmental Attitudes and Social Media Marketing on Willingness to Buy (Empirical Study on Stainless Steel Straws in Balikpapan)

Abstract

One of the causes of pollution is plastic waste,because it takes a long time to decompose naturally. One of the solutions to solve this problem is to reduce the use of disposable plastic-based items and use green products-stainless straw is oneexampleof green products.Social media could be the right choice to educate society,to create a high environmental awareness that will affect consumption patterns and attitudes towards the environment, it can be a variable that reinforces or weakens the relationship between each variable on buying interest as a dependent variable. Thisstudy aims to analyse the effect of green products and environmental attitudesand social media marketing as a moderating variable on willingness to buy. All results showed positive and significant, except for the moderating effect of social media marketing,whichshowedthat the resultswerenot proven to be adequate between the environmental attitude and willingness to buy.