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Readiness to face industry 4.0
(International Journal of Scientific and Technology Research,, 2022-09)
The study aimed to analyze the influence of economic, social, cultural, technological, and environmental dimensions on the readiness of PT. Jatim Watkoraya (Samarinda Branch) in the face of Industry 4.0. Based on the ...
MARKETING INTELLIGENCE: BENEFITS AND IMPLEMENTATION OF ITS BUSINESS
(Problems of Management in the 21st Century, 2020-12-09)
Marketing intelligence (MI) may still sound quite foreign to some people who have never heard this term.
However, this term is certainly often heard by some people, especially those who are in the business
world. The ...
THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY
(2019-08-30)
The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. ...
UNDERGROUND ECONOMY: THE SHADOW EFFECT OF HUMAN TRAFFICKING
(LIFE: International Journal of Health and Life-Sciences, 2019-05-28)
The purpose of the study is to analyze the causes and disadvantages of human trafficking, knowing the obstacles faced in the prevention and handling of human trafficking in Indonesia. The research is based on qualitative ...