Search
Now showing items 1-2 of 2
Readiness to face industry 4.0
(International Journal of Scientific and Technology Research,, 2022-09)
The study aimed to analyze the influence of economic, social, cultural, technological, and environmental dimensions on the readiness of PT. Jatim Watkoraya (Samarinda Branch) in the face of Industry 4.0. Based on the ...
THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY
(2019-08-30)
The purpose of this research is to analyze the direct effect of social media marketing, word of mouth, and the effectiveness of advertising on brand awareness and its impact on intention to buy, either directly or indirectly. ...