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Review-The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda 

Indriastuti, Herning (Scholars Middle East Publishers, 2021-04-02)
The purpose of this study was to determine the effect of electronic word of mouth and sales promotion on brand switching with brand image as an intervening variable at the ERHA Beauty Clinic in Samarinda City. The study ...
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EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICE 

Indriastuti, Herning (College of Economic AAS, 2021)
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Turnitin -The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda 

Indriastuti, Herning (2021)
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Reviewer-Ulap Doyo Produk Regiosentris Kalimantan Timur 

Indriastuti, Herning (JP Publishing, 2021)
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Ulap Doyo : Produk Regiosentris Kalimantan Timur 

Indriastuti, Herning (JP Publishing, 2021-01-30)
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EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICE 

Indriastuti, Herning (College of Economic AAS, 2021-03-30)
The purpose of this research is to understand the influence of Customer Relationship Management (CRM) and customer’s value on costumer’s loyalty of Go-Jek online service users in Samarinda. The sample is concluded by ...
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Peer Review-Ulap Doyo Produk Regiosentris Kalimantan Timur 

Indriastuti, Herning (JP Publishing, 2021)
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RECIPROCAL CO-CREATION FOR ENHANCING BUSINESS PERFORMANCE IN PANDEMIC COVID-19: PERSPECTIVE OF S-D-L THEORY 

Indriastuti, Herning; Robiansyah, Robiansyah; Anwar, Hairul (Technology Reports of Kansai University, 2021-06)
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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Laptop Asus 

Asnawati; Indriastuti, Herning; Ratnasari, Annisa Dwi (Fakultas Ekonomi dan Bisnis Universitas Mulawarman, 2021)
Tujuan penelitian ini adalah untuk mendeskripsikan penelitian Citra Merek (X1), Kualitas Produk (X2) terhadap keputusan pembelian (Y) Laptop Merek Asus terhadap mahasiswa Fakultas Ekonomi dan Bisnis Universitas Mulawarman. ...

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Jalan Kuaro Kotak Pos 1068
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Samarinda 75119, Kalimantan Timur, Indonesia
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Author
Indriastuti, Herning (9)
Anwar, Hairul (1)Asnawati (1)Ratnasari, Annisa Dwi (1)Robiansyah, Robiansyah (1)SubjectCitra merek (1)Customer Relationship Management (CRM); customer’s value; customer’s loyalty (1)Electronic Word of Mouth, Sales Promotion, Brand Switching, Brand Image. (1)Harga (1)Keputusan pembelian (1)Kualitas produk (1)... View MoreDate Issued
2021 (9)
Has File(s)Yes (9)

Repository Universitas Mulawarman copyright ©   LP3M Universitas Mulawarman
Jalan Kuaro Kotak Pos 1068
Telp. (0541) 741118
Fax. (0541) 747479 - 732870
Samarinda 75119, Kalimantan Timur, Indonesia
Contact Us | Send Feedback