Browsing A - Economics and Business by Subject "Entrepreneurial Innovativeness, Relational Capabilities, Value Co-creation, Marketing Performance"
Now showing items 1-3 of 3
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ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES, AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE
(GIAP Journals, 2019-04-19)Purpose of Study: This paper aims to assess three selected marketing parameters that can influence marketing performance. Methodology: An empirical study analysis was conducted to see the effect of Entrepreneurial ... -
Peer Review- Entrepreneurial Innovativeness, Relational Capabilities and Value Co-Creation to Enhance Marketing Performance
(GIAP Journals, 2019)An empirical study analysis was conducted to see the effect of Entrepreneurial Innovativeness Oriented, Relational Capabilities and Value co-creation to enhance the marketing performance of SME (Small and Medium Enterprise) ... -
Turnitin - ENTREPRENEURIAL INNOVATIVENESS, RELATIONAL CAPABILITIES, AND VALUE CO-CREATION TO ENHANCE MARKETING PERFORMANCE
(GIAP Journals, 2019-04-19)An empirical study analysis was conducted to see the effect of Entrepreneurial Innovativeness Oriented, Relational Capabilities and Value co-creation to enhance the marketing performance of SME (Small and Medium Enterprise) ...