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Pengaruh Ekuitas Merek Terhadap Keputusan PembelianSmartphone Samsung (studi kasus pada Mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman Samarinda)
(2023-03-16)
This research was conducted to analyze the effect of brand equity on purchasing decisions smartphone Samsung undergraduate student of the Faculty of Social and Political Sciences, Mulawarman University. This study used ...