Browsing S1-Ilmu Administrasi Bisnis by Subject "Service Quality, Promotion, Price, Purchase Decision, Shopee Marketplace"
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Pengaruh Kualitas Layanan, Promosi, Dan Harga Terhadap Keputusan Pembelian Online Di Marketplace Shopee (Studi Pada Mahasiswa Administrasi Bisnis)
(2022-10-18)The purpose of this study is to analyze, test and determine the effect of service quality, promotion and price on online purchasing decisions on the Shopee marketplace. This study uses a quantitative research approach and ...