Browsing S1-Ilmu Administrasi Bisnis by Author "Ardiansyah, Ardiansyah"
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Pengaruh Kualitas Layanan, Promosi, Dan Harga Terhadap Keputusan Pembelian Online Di Marketplace Shopee (Studi Pada Mahasiswa Administrasi Bisnis)
Ardiansyah, Ardiansyah; Bharata, Wira (2022-10-18)The purpose of this study is to analyze, test and determine the effect of service quality, promotion and price on online purchasing decisions on the Shopee marketplace. This study uses a quantitative research approach and ...