Turnitin Report - Supply Chain Agility, Supplier Synergy,Cooperative Norms and Competitive Advantage:Mediating Role of Supplier Performance

Abstract

Abstract-The prime focus of the present research is to examine the impact ofcooperativenorms, supplier synergy and supply chain agility on supplier performance and competitive advantageareexamined. Furthermore,the mediating relationship of supplier performance among supplier synergy, supply chain agility, cooperative norms and competitive advantage is examined as well. The data is collected from the employees ofthefootwear industry in Indonesia. The sampling technique used wasconvenience sampling. Among the questionnaire distributed, 345 were usabletohavearesponserate of 55.64%. For the analysis of the collected data, PLS-SEM was used becauseit is sensitive for multivariate data. The findings of the study revealed that cooperativenorms, supplier synergy and supply chain agility havea significant direct impact on supplier performance and competitive advantage. Moreover, supplier performance also mediates between supplier synergy, supply chain agility,cooperative norms and competitive advantage. The findings of the study are helpful for the academicianand practitioners ofthesupply chain.