Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda
dc.contributor.author | Indriastuti, Herning | |
dc.date.accessioned | 2021-02-11T15:36:14Z | |
dc.date.available | 2021-02-11T15:36:14Z | |
dc.date.issued | 2020-06-30 | |
dc.identifier.citation | APA style | en_US |
dc.identifier.issn | 2180-3137 | |
dc.identifier.uri | http://repository.unmul.ac.id/handle/123456789/5766 | |
dc.description.abstract | The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative products for the SME industry in Indonesia. It is also observed that the acculturative product acts as the mediator between innovativeness and marketing performance. | en_US |
dc.language.iso | en | en_US |
dc.publisher | University of Malaya | en_US |
dc.subject | Innovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry | en_US |
dc.title | Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda | en_US |
dc.type | Article | en_US |