Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda

dc.contributor.author	Indriastuti, Herning
dc.date.accessioned	2021-02-11T15:36:14Z
dc.date.available	2021-02-11T15:36:14Z
dc.date.issued	2020-06-30
dc.identifier.citation	APA style	en_US
dc.identifier.issn	2180-3137
dc.identifier.uri	http://repository.unmul.ac.id/handle/123456789/5766
dc.description.abstract	The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative products for the SME industry in Indonesia. It is also observed that the acculturative product acts as the mediator between innovativeness and marketing performance.	en_US
dc.language.iso	en	en_US
dc.publisher	University of Malaya	en_US
dc.subject	Innovativeness, Acculturative Product Advantage, Isolating Mechanism, Marketing Performance, Creative Industry	en_US
dc.title	Peer Review-Achieving Marketing Performance Through Acculturative Product advantage : The Case of Sarong Samarinda	en_US
dc.type	Article	en_US