THE EFFECT OF HEURISTICS BEHAVIOR ON INVESTMENT PROPERTY INVESTMENT DECISIONS ON ISLAMIC INVESTORS: CONCEPTUAL PAPER

Abstract

The purpose conceptual paper researcher wants to explore the psychological theory of Heuristics (Kahneman & Tversky, 1974), on a new field related to the right investment decisions in Islamic investors. The behavior of a Muslim investor should not be the same as conventional investor behavior, because Muslim investors invest their capital in property investment not only profit oriented to be gained in the future but also pay attention to things that are not inadvertent. The problem to be studied by the researcher is a social and dynamic problem because It uses mixed research method (MMR) with sequential explanatory design strategy