The Country of Origin or The Brand Image, Which One Comes First? The Study of Consumer Purchase Intention in East Malaysia

dc.contributor.author	Indriastuti, Herning
dc.date.accessioned	2023-04-17T15:02:24Z
dc.date.available	2023-04-17T15:02:24Z
dc.date.issued	2021-06
dc.identifier.uri	http://repository.unmul.ac.id/handle/123456789/51716
dc.publisher	MacJafe	en_US
dc.title	The Country of Origin or The Brand Image, Which One Comes First? The Study of Consumer Purchase Intention in East Malaysia	en_US
dc.title.alternative	The Effect of Electronic Word of Mouth and Sales Promotion on Brand Switching with Brand Image as an Intervening Variable at Erha Beauty Clinic in Samarinda,	en_US