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The Effect of Brand Trust and Affection on the Attitudinal and Purchase Loyalty of Celluler Telecomunication Customers in East Kalimantan–Indonesia
(European Journal of Business and Management, 2016)
The study aims to analyse the direct influence of brand trust and affection on the loyalty to a brand of celluler telecommunication service product. The study was carried out to the customers who use Telkomsel and Telkomflexy ...