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Raw material of Besemah traditional house construction in Indonesia
(Sciendo, 2021-03-13)
THE EFFECT OF BRAND PREFERENCE AND BRAND CONVICTION ON CONSUMER LOYALTY OF EXCELSO CAFE
(STIE AAS, 2021-09-30)
This study intends to analyze and explain the effect of brand preference and brand conviction on consumer loyalty in Excelso Café Samarinda. The samples are consumers of Excelso Cafe. The sampling technique used a probability ...
Measuring The Retail Mix on Purchase Decisions During Covid-19 Pandemic
(STIE AAS, 2021-09-30)