Browsing Turnitin Report by Subject "Experiential Marketing, Wordof Mouth, Brand Trust, Brand Loyalty"
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Turnitin Report - Effect of Experiential Marketing and E-WOM on Brand Trust and Brand Loyalty
(International Journal of Business and Management Invention (IJBMI), 2021-11)During the COVID-19pandemic, the goal of this research was to see how experiential marketing and e-WOM affected brand trust and loyalty at Starbucks Samarinda. Starbucks customers in Samarinda made up the majority of the ...