Browsing Turnitin Report by Author "Dianingtyas, Hestu Prawari"
Now showing items 1-1 of 1
-
Turnitin Report - Effect of Experiential Marketing and E-WOM on Brand Trust and Brand Loyalty
Dianingtyas, Hestu Prawari; Suharno, Suharno; Abidin, Zainal (International Journal of Business and Management Invention (IJBMI), 2021-11)During the COVID-19pandemic, the goal of this research was to see how experiential marketing and e-WOM affected brand trust and loyalty at Starbucks Samarinda. Starbucks customers in Samarinda made up the majority of the ...