J - Economics and Business: Recent submissions
Now showing items 281-300 of 419
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THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CORPORATE IMAGE AND CORPORATE REPUTATION AND IMPLICATIONS FOR PURCHASE INTENTION (Studies in Samarinda AQUA customers)
(International Journal of Economics, Business, and Accounting Research (IJEBAR), 2020-12-01)The purpose of this study was to determine the effect of CSR on corporate image, corporate reputation, and purchase intention. The unit of analysis in this study is the customer AQUA of product in Samarinda. The sample in ... -
Pengaruh Green Marketing Mix terhadap Keputusan Pembelian Konsumen Produk Tupperware di Samarinda
(FORUM EKONOMI, 2017-01-01)Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Green Product (X1), Green Price (X2), Green Place (X3), Green Promotion (X4) terhadap Keputusan Pembelian Produk Tupperware di Samarinda. Berdasarkan ... -
Pengaruh efektifitas iklan televisi
(JURNAL MANAJEMEN, 2017-01-01)The Advertising Effectiveness from this Research consists of the advertising creativity, message quality, and frequency of delivery. This Research aims to determine the impact of effectiveness which is involve on it such ... -
Pengaruh Pertumbuhan Perusahaan, Ukuran Perusahaan, Profitabilitas terhadap Peringkat Obligasi pada Perusahaan Non Keuangan yang Terdaftar di Bursa Efek Indonesia Tahun 2013-2016
(Fakultas Ekonomi dan Bisnis, 2021)Abstract Tujuan penelitian ini adalah untuk mengetahui pengaruh. pertumbuhan perusahaan, ukuran perusahaan, profitabilitas terhadap peringkat obligasi pada perusahaan non keuangan yang terdaftar di Bursa Efe k Indonesia Tahun ... -
THE EFFECT OF BRAND IDENTIFICATION AND BRAND IMAGE ON BRAND LOVE AND BRAND LOYALTY ON IPHONE SMARTPHONE PRODUCT USERS IN SAMARINDA
(International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of Brand Identification and Brand Image on Brand Love and Brand Loyalty on Iphone Smartphone Product Users in Samarinda. The population in this study used the ... -
Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision
(Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 2021-08-01)The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can ... -
SERVICE QUALITY, BRAND IMAGE AND PRICE FAIRNESS IMPACT ON THE CUSTOMER STATISFACTION AND LOYALTY TOWARDS GRAB BIKE
(International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-09-01)This study aims to analyze and explain the Effect of Service Quality, Brand Image, and Price Fairness Impact on Customer Satisfaction and Loyalty; The population used in this study are all customers who have used Grab Bike ... -
PENGENALAN INOVASI KAWASAN TAMAN NASIONAL KUTAI DALAM PENGEMBANGAN EKOWISATA PADA MASA NEW NORMAL
(Jurnal Pengabdian Masyarakat Kita, 2021-07-01)Tujuan dari tulisan ini adalah mengangkat wisata Taman Nasional. Peran aktif dalam pengenalan potensi ekowisata ini penting karena pengetahuan alam dan potensi budaya memiliki nilai jual sebagai daya tarik ekowisata. ... -
Pengaruh trust costomer dan perceived easeofuse serta buying decision dan repurchase intention
(JURNAL MANAJEMEN, 2021-01-01)This study aims to examine whether the influence of trust costomer and perceived ease of use on perceived usefulness and repurchase intention. The independent variables in this study are the trust costomer and perceived ... -
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH PADA BANK KONVENSIONAL
(Syntax Literate: Jurnal Ilmiah Indonesia, 2021-05-21)The purpose of this study was to analyze the effect of customer relationship management on satisfaction, to analyze the effect of service quality on satisfaction, to analyze the effect of satisfaction on customer loyalty, ... -
INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON PURCHASE DECISIONS AND REPURCHASING INTEREST
(International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-06-01)This study aims to analyze and explain the influence of word of mouth and product quality on purchasing decisions and repurchase intentions; The population in this study are consumers who have visited more than 1 time ... -
INFLUENCE ANALYSIS OF REWARDS & MOTIVATION, COMMUNICATION, DEVELOPMENT, SUPPORT SYSTEM, EMPLOYEE SELECTION, EMPLOYEE RECRUITMENT, AND HEALTHY WORK ENVIRONMENT ON INTERNAL MARKETING (CASE STUDY AT PORT DIVISION BONTANG COAL TERMINAL PT INDOMINCO MANDIRI)
(International Journal of Economics, Business, and Accounting Research (IJEBAR), 2021-03-01)Internal Marketing is the important aspect in the organization to measure business performance. The job of internal marketing is to recruit, train and motivate employees who can serve customers well. Without being actively ... -
Effect of Transformational and Transactional Leadership Styles on Employee Performance and Its Impact on Quality of Work Life in Oil Processing Companies in Balikpapan
(PRIMANOMICS : JURNAL EKONOMI DAN BISNIS, 2021-07-25)This study aims to find out: 1) The Effect of Transformational Leadership Style on Employee Performance of oil processing companies in Balikpapan; 2) Effect of Transactional Leadership Style on Employee Performance of oil ... -
DO INDONESIANS DARE TO TRAVEL DURING THIS PANDEMIC?
(GeoJournal of Tourism and Geosites, 2021-11-01)The Covid-19 pandemic that has hit the world has devastated the tourism sector. In Indonesia, the government continues to focus on bringing in tourists from various foreign countries. This study tries to explain whether ... -
Modul Sistem Informasi Manajemen
(2021-02-17) -
Measuring The Retail Mix on Purchase Decisions During Covid-19 Pandemic
(STIE AAS, 2021-09-30)The research of this study was to measure the influence of the retail mix on purchase decisions at the retail store Pramuka Mart Samarinda during the covid-19 pandemic. Samples were taken by accidental sampling as many ... -
Jurnal Ilmu Ekonomi Mulawarman
(2021-09-01) -
Modul (Bahan Ajar): Teori Kependudukan
(2021-09-16) -
Modul (Bahan Ajar): Ekonomi Pembangunan
(2021-09-16)