Development of synergistic between digitalization MSMEs and digital society in Indonesia
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Date
2021-07-31Author
Arie Hetami, Adietya
Fikry Aransyah, Muhammad
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Show full item recordAbstract
This article aims to elaborate on Micro, Small, and Medium
Enterprises (MSMEs) and the Digital Society during the Covid-19
pandemic in Indonesia. The Covid-19 pandemic has paralyzed
most sectors of the economy, especially micro-enterprises. The
profits of most MSME actors did not increase, and many went
bankrupt. That is why MSME business actors change their sales
strategy with digitalization schemes. The digitization scheme is to
use the marketplace as an intermediary and social media as a
marketing technique. In addition, digital MSME actors must
synergize with the digital community in marketing products and
services. Therefore, the SME digital development initiative can be
an alternative to saving business actors during the Covid-19
pandemic. This article uses a literature study with a library
research method approach by elaborating various literature on the
development of digital SMEs. Twenty-five articles were reviewed
in this study from Sinta (Science and Technology Index) and
Google Scholar. The paper argues that the development of digital
MSMEs has become an alternative to saving and developing
digital entrepreneurship in Indonesia during the Covid-19
pandemic.