dc.contributor.author | Danu Setiawan, Riyan | |
dc.contributor.author | Fourqoniah, Finnah | |
dc.contributor.author | Fikry Aransyah, Muhammad | |
dc.date.accessioned | 2022-03-15T04:08:50Z | |
dc.date.available | 2022-03-15T04:08:50Z | |
dc.date.issued | 2021-08-21 | |
dc.identifier.issn | 2709-0876 | |
dc.identifier.uri | http://repository.unmul.ac.id/handle/123456789/28304 | |
dc.description.abstract | Business actors must understand the importance of a business model in
entrepreneurship; a business strategy is needed. There are several business models,
but the one most often used by business actors is the Business Model Canvas or what
we usually know (BMC). According to several studies, the Business Model Canvas can
still be a business model that can still be developed into a more detailed business
model and better mapping. Then from the Business Model Canvas, a new business
model was developed, namely the Business Road Map, to win the market competition.
Business Road Map is a pattern or Business Mapping Method to build a business
model/business plan capable of creating growth over time. It was found that there
was a significant increase in turnover after implementing the Business Roadmap. The
actual Business Road Map is a development of the Business Model Canvas. Compared
to other business models, the Business Road Map is considered to be much more
detailed in business mapping and can also check the business's growth | en_US |
dc.publisher | Journal of Business and Management Studies (JBMS) | en_US |
dc.subject | Business Model, Business Model Canvas, Business Road Map, development | en_US |
dc.title | Implementation Of Business Road Map as a Development of Business Model Canvas In The Ruang Temu Café In Samarinda | en_US |
dc.type | Article | en_US |