This study aims to determine the effect of workload and motivation on employee satisfaction and performance (a study in the employees of PT Gema Soerya Samodra). With good quality human resources, it is hoped that the company's performance will be better and optimal. But of course, to achieve optimal performance, we often encounter various obstacles so that sometimes the desired results are not achieved. The population in this study were employees of PT Gema Soerya Samodra, the sample in this study were 40 employees. Methods of data collection are carried out by distributing questionnaires or questionnaires to respondents who become the research sample. This study uses data analysis tools, namely the validity and reliability tests, so this study uses the partial least square (PLS) analysis method. The tools used in data processing use the PLS Smart program. The results show that 1)Workload positive and significant effect on satisfaction, 2) Motivation positive and significant effect on satisfaction, 3) Workload positive and significant effect on performance, 4) Motivation has a positive and significant effect on performance, 5) satisfaction has a positive and significant effect on performance.

Abstract

Background - Fashion is a promising business because this product attracts customers emotionally not only based on function motives so the customers can buy fashion products many times without being limited by certain conditions as long as it makes customers feel satisfied. Customer purchase without a plan make them feel happy and satisfied. Nowadays customers can buy the fashion products they want by online. The online shopping system makes customers often make unplanned or impulsive purchases. Impulse buying behavior is predicted to be influenced by celebrity endorsements because there are many fashion companies rely on celebrities to promote their products. The ease of shopping online also makes customers do impulse buying and it also strongly influenced by hedonic motives. Purpose – This study aims to reveal the impact of celebrity endorsement, perceived ease of use and hedonic motive on customer’s impulsive buying behavior. Besides, the study aims to examine the impact of impulsive buying on customer satisfaction. Design/Methodology/Approach – This research was conducted in Samarinda, Indonesia with respondents are customers who have made an impulse purchase of fashion products such as clothes, shoes, bags etc. by online. The research sample was 198 respondents with data collection using a questionnaire. All data were analyzed using Structural Equation Modeling (SEM) with AMOS software. Findings – The results showed that all hypotheses were accepted, celebrity endorsement, perceived ease of use and hedonic motive had a significant effect on impulse buying. It also showed that impulse buying has a significant effect on customer satisfaction. Research limitations – The research was carried out during the covid19 pandemic so that the authors can only collect questionnaire data using the Google Form. Therefore, a lot of respondent’s answers were biased so that some of the questionnaire answers were eliminated. Originality/Value – This study combines consumer behavior variables with one of TAM variables, it can be seen that customer impulsive buying behavior is not only influenced by internal factors but also external factors.