| dc.contributor.author | Sanjaya, Arwin | |
| dc.date.accessioned | 2022-01-21T09:28:52Z | |
| dc.date.available | 2022-01-21T09:28:52Z | |
| dc.date.issued | 2021-09-05 | |
| dc.identifier.citation | Agmasari, S. (2018). Industrii Kuliner Penopangg tTertinggi pPerekonomiann Kreatiff dii Indonesia.Kompass.com. https://travel.kompas.com/read/2018/02/06/185000027/industri-kuliner-penopangg tertinggi-perekonomian-kreatif-di-indonesiaa Alma, B. (2007)). mManajemen pPemasaran dann Pemasarann Jasa. ALFABETA. Andriani, D. (2013). Kulinerr Indonesia, pPotensi Masakann nNusantara di Pasar Dunia. eEntrepreneurr bBisnis.com. https://entrepreneur.bisnis.com/read/20130822/263/158136/kuliner-indonesia potensi-masakan-nusantara-di-pasar-duniaa Anis, Josef, B., Christiananta, B., & Ellitan, L. (2018). tThe eEffect po f Entrepreneurshipp Orientationn, iInformation tTechnologyy, Strategics pPlanning too Competitivee Advantagess with Businessa Performanceee as Interveninggg Variabless: Empirical Studyy Food pProcessing Smesss in nNorth Sulawesi. International Journal of Advanced rResearchh (IJAR), 6(1), 236–242. https://doi.org/2320-5407 | en_US |
| dc.identifier.uri | http://repository.unmul.ac.id/handle/123456789/17776 | |
| dc.description | Based on the results of SPSS data processing proves that product quality (X1),
service quality (X2) and customer satisfaction (Z) both have a substantial impact on
customer loyalty (Y) the value of Sig. 0.000 ≤ 0.05 Fhitung 15.015 ≥ 3.09 then H0 is
rejected, referring to the linear relationship between X1, X2, and Z and Y, or can be
explained as a simultaneous impact of the correlation result 0.565 from the correlation
interval results stating the level of the relationship is moderate and for the coefficient of
determination of 31.9% and the influence of variables outside that are not examined by
68.1% | en_US |
| dc.description.abstract | This study aimss to determine the effecstr of product quality and service qualityy on customer loyalty
through customer ssatisfaction. The type of research used is descriptive research with a quantitativee
approach. The sample is 100 respondents who are customers of My Caramel 1994 Pramuka Samarinda
byy using a nnon-probabilityy sample with purposive sampling techniquese and accidental sampling.
Analysis of the data used is pathh analysis. The rresults showed tthat the variable product quality and
servicee quality partially had a significant influence on customer ssatisfaction, the variable customer
satisfaction partially had a significant eeffect on customer lloyalty, product quality and service quality
variables partially did not have a significant effect onn customer loyalty, product quality andd service
quality variables simultaneously have a significant eeffect on customer satisfactionn, product quality,
service quality, andd customer satisfaction variables simultaneously have a significant eeffect on
customerr loyalty. Thus My Caramel 1994 Pramuka Samarinda continues to strive to improve product
quality and service quality. This will influence customers to be loyal through customer satisfaction. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Universitas Negeri Makassar | en_US |
| dc.subject | Consumer Satisfaction, Costumer Loyalty, Service Quality, Product Quality | en_US |
| dc.title | The Influence of Product Quality and Service Quality on Customer Loyalty through Consumer Satisfaction (Study on My Caramel 1994 Jl. Pramuka Samarinda) | en_US |
| dc.title.alternative | The Influence of Product Quality and Service Quality on Customer Loyalty through Consumer Satisfaction (Study on My Caramel 1994 Jl. Pramuka Samarinda) | en_US |
| dc.type | Other | en_US |
