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http://repository.unmul.ac.id/handle/123456789/6239| Title: | Turnitin Report - Perceptions of Service Quality and Corporate Image Against Satisfaction and Customer Loyalty |
| Other Titles: | Turnitin Report - Perceptions of Service Quality and Corporate Image Against Satisfaction and Customer Loyalty |
| Authors: | Maria, Siti |
| Keywords: | perceptionsofservicequality;corporateimage;satisfaction;customer loyality |
| Issue Date: | Jan-2020 |
| Publisher: | The 6th International Conference on Entrepreneurship (ICOEN) |
| Series/Report no.: | Submission ID;1595761013 |
| Abstract: | Thepurposeofthestudylookedattheinfluence:(1)Perceptionsofservicequalityand corporateimagedirectlyoncustomersatisfaction;(2)Perceptionsofservicequality,corporateimage,andsatisfactiondirectlyoncustomerloyalty;(3)Perceptionsservice qualityandcorporateimageindirectlyonloyaltythroughcustomersatisfactionatTravel Prima.Thetypeofresearchdatausedcomesfromtheprimary(interviewquestionnaire totherespondent)andsecondary(scientificbooks,articles,orinternet).Thedata isprocessedquantitativelybypathstatisticalanalysismethodusingSPSSversion 23.0.Theconclusionoftheanalysisresultscanbedrawnis:(1)Perceptionsofservice qualityandcorporateimagedirectlyhaveasignificantpositiveeffectagainstcustomer satisfaction;(2)Perceptionsofservicequality,corporateimage,andsatisfactiondirectly haveasignificantpositiveeffectagainstcustomerloyalty;(3)Perceptionsofservice qualityandcorporateimageindirectlyhaveasignificantpositiveeffectagainstloyalty throughcustomersatisfactionatTravelPrima(SamarindaCity). |
| URI: | http://repository.unmul.ac.id/handle/123456789/6239 |
| ISSN: | 2518-668X |
| Appears in Collections: | Turnitin Report |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Perceptions of Service Quality and Corporate Image Against Satisfaction and Customer Loyalty.pdf | 2.26 MB | Adobe PDF | View/Open |
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