EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICE

Please use this identifier to cite or link to this item: http://repository.unmul.ac.id/handle/123456789/6053

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DC Field	Value	Language
dc.contributor.author	Indriastuti, Herning	-
dc.date.accessioned	2021-04-21T15:43:36Z	-
dc.date.available	2021-04-21T15:43:36Z	-
dc.date.issued	2021-03-30	-
dc.identifier.issn	2614-1280	-
dc.identifier.uri	http://repository.unmul.ac.id/handle/123456789/6053	-
dc.description.abstract	The purpose of this research is to understand the influence of Customer Relationship Management (CRM) and customer’s value on costumer’s loyalty of Go-Jek online service users in Samarinda. The sample is concluded by purposive sampling technique, with 140 respondents. Data collection technique used is quesionare (inquiry). Analysis technique used in this research is multiple linear regression analysis by using SPSS 26 progam. The result of the study prove that customer relationship management has a positive and insignificant effect on customer’s loyalty, while the customer’s value has a positive and significant on customer’s loyalty	en_US
dc.language.iso	en	en_US
dc.publisher	College of Economic AAS	en_US
dc.subject	Customer Relationship Management (CRM); customer’s value; customer’s loyalty	en_US
dc.title	EXPLOIRING CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER’S VALUE ON CUSTOMER’S LOYALTY OF GO-JEK ONLINE SERVICE	en_US
dc.type	Article	en_US
Appears in Collections:	A - Economics and Business

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